Strategic Digital Marketer.

Analytics-Driven. Results-Focused.

Over the last decade, I’ve helped healthcare, SaaS, and multi-location businesses grow through customer acquisition, data-backed strategy, and high-performance marketing execution.

My approach

Success in digital marketing doesn’t happen by chance. It’s the result of smart planning, precise execution, and continuous refinement. I bring a full-funnel mindset to every campaign, focusing on what matters most: sustainable growth and measurable ROI.

Plan

Market research, positioning, KPI alignment

Execute

Paid campaigns, SEO, content strategy, CRM workflows

Optimize

Data analysis, A/B testing, attribution modeling

Core Expertise

  • Performance Marketing

    From $1M+ campaigns at Kids Dental Brands to launch strategies for SaaS startups, I’ve led omnichannel efforts that deliver results. Highlights include an 298% increase in conversions and a 77% decrease in cost per lead.

    Google Ads, Meta, TikTok, OTT/CTV

    View Paid Media Results

  • SEO & Organic Growth

    Driving an 81% lift in organic search starts with technical precision and strategic content. My SEO work increases visibility, engagement, and qualified traffic for both multi-location practices and emerging DTC brands.

    On-Page SEO, Local Optimization, Content Strategy

    Explore SEO Work

  • Marketing Analytics

    I make data tell a story. From building dashboards for the C-suite to tracking the full MQL to SQL funnel, I help organizations optimize their spend and understand what’s truly driving performance.

    GA4, GTM, Looker Studio, Power BI

    See Analytics Projects

  • Website & CMS Optimization

    Whether coding in HTML/CSS or managing 150+ microsites, I’ve delivered seamless user experiences that convert. My web strategies have increased impressions by 176.86% and clicks by 15.22% year over year.

    CMS Management, Custom Landing Pages, Site Redesigns

    View Web Projects

  • Lifecycle & CRM Marketing

    Using platforms like HubSpot and Klaviyo, I create targeted email flows and retargeting strategies that drive engagement and recover lost revenue.

    Email Automation, Lead Nurturing, Retargeting

    See CRM Work

  • Brand & Content Development

    I pair analytical thinking with creative direction. From brand refreshes and affiliate programs to high-performing ad creative, I develop content strategies that convert.

    Messaging, Visual Identity, UGC & Ad Creative

    Browse Branding Projects

Results That Speak!

Real results from campaigns I’ve led and strategies I’ve implemented:

298% Increase

In lead conversions over 3 years through paid media, website optimization, and content strategy at Kids Dental Brands.

77% Decrease

In cost per lead by refining audience targeting, optimizing creative, and improving conversion tracking.

81.25% Growth

In organic traffic following a full website content refresh and SEO overhaul for a telehealth startup launch.

Let’s Work Together

I collaborate with businesses that are ready to scale. Whether you’re building from the ground up or optimizing what’s already working, let’s talk about how I can help you grow.