Website & CMS Optimization

From modular designs to custom-coded landing pages, I manage web systems that scale. Whether migrating to a new CMS, revamping UX, or enhancing SEO through structured data and image optimization, I bring modern web infrastructure to brands that need to grow fast and grow smart.

With experience across platforms like WordPress, Sitefinity, and .NET enterprise systems, I’ve overseen the launch of over 150 localized microsites and managed full redesigns that deliver measurable ROI.

Highlights:

  • 1176.86% YoY increase in impressions across all brands

  • 15.22% YoY increase in clicks across all brands

.Net
WordPress

Kids Dental Brands (2020–2025)

Overview

At Kids Dental Brands, I led the full overhaul of web infrastructure across more than 28 standalone websites. This included migrating from outdated WordPress installations to Sitefinity, and ultimately to an enterprise-level .NET system. The goal was to improve scalability, usability, and performance across 46 pediatric and orthodontic dental offices.

    • Inconsistent CMS platforms across brands

    • Broken SEO structures and poor performance

    • Lack of modular templates for efficient page building

    • Disorganized asset libraries and content silos

    • CMS Migration and Modular Design

      • Transitioned from broken WordPress installs to Microsoft Sitefinity

      • Migrated 25 websites ahead of a 12-month deadline

      • Designed modular templates for scalability and consistency

      • Built reusable widgets and structured media libraries

      Enterprise .NET Launch (2024)

      • Project-managed 28-site migration to .NET via Visual Studio

      • Vetted and selected agency for pediatric and ortho redesigns

      • Integrated modern UX principles with SEO best practices

      • Delivered improved performance through better code and page structure

      Custom Landing Pages & HTML/CSS

      • Built campaign landing pages from scratch using custom HTML/CSS

      • Optimized page speed and layout for paid traffic conversion

      • Applied responsive design best practices to ensure mobile usability

    • Pediatric site clicks increased 18.06% YoY

    • Pediatric site impressions increased 144.87% YoY

    • Orthodontic site clicks increased 5.65% YoY

    • Orthodontic site impressions increased 224% YoY

    • Enterprise-wide: 15.22% increase in clicks, 176.86% increase in impressions

    • Sitefinity (Microsoft CMS)

    • Visual Studio / .NET

    • HTML/CSS custom page development

    • UX design and SEO best practices

    • Structured media libraries and modular templates

Rainbow Child Care (2016–2019)

Overview

At Rainbow Child Care Center, I managed a single WordPress installation that supported over 150 localized microsites, each dedicated to an individual location. This multi-site structure allowed us to deliver hyper-local content, boost organic rankings, and ensure each community saw relevant messaging and SEO-optimized content.

    • One outdated corporate website supporting over 150 childcare locations

    • Limited SEO functionality and inconsistent design

    • No content system for publishing region-specific messaging

    • Static blog experience with low engagement and minimal organic traffic

    • Selected and managed an agency partner to execute a full brand and website refresh

    • Redesigned the WordPress-based corporate site to improve UX and visual design

    • Managed 150+ localized microsites from a single WordPress instance

    • Created blog templates to drive organic traffic from parents

    • Developed an adaptable content system that empowered local centers

    • 43% YoY increase in organic traffic

    • Centralized 150+ location pages under one scalable WordPress instance

    • Improved organic visibility for local centers

    • Built a foundation for ongoing SEO and reputation growth

    • WordPress (multi-site installation)

    • SEO content and blog strategy

    • Hyper-local page structuring

    • Agency partnership management

    • Custom UX and location-specific features

Let’s Work Together

I collaborate with businesses that are ready to scale. Whether you’re building from the ground up or optimizing what’s already working, let’s talk about how I can help you grow.

Contact Me