SEO & Organic Growth

From website architecture to local listings, my SEO strategy blends technical precision with human-centered content that climbs rankings and connects with users.

Whether migrating 28 websites to boost crawlability, increasing organic clicks by 15.22% YoY, or launching a scalable listings program across 150+ locations, my approach is built on sustainable, measurable growth that supports both visibility and conversion.

Highlights:

  • 176% increase in enterprise-wide organic impressions

  • 81.25% increase in organic traffic for AlgoRx

  • 700+ new Google reviews across 50 offices during pilot phase

On-Page SEO
Technical SEO
Off-Page SEO

On-Page SEO

Overview

When I joined Kids Dental Brands, most websites lacked keyword strategy, metadata optimization, and content hierarchy. I developed a scalable on-page SEO system for both pediatric and orthodontic offices, rooted in user behavior, keyword data, and conversion intent.

In parallel, I applied the same on-page best practices to AlgoRx, a B2C health diagnostics startup, helping drive a major post-launch boost in search visibility.

    • Align 28 websites across multiple brands under one SEO strategy

    • Improve content clarity, structure, and keyword optimization

    • Increase organic lead volume and landing page relevance

    • Build an on-page system that’s scalable across locations

    • Conducted content audits across all office and/or product pages

    • Built keyword maps by specialty, geography, and service

    • Created new H1/H2 frameworks, optimized internal linking, and structured URLs

    • Collaborated with content team to write geo-targeted landing pages and FAQs

    • Implemented schema markup for medical and local business entities

    • +224% YoY increase in orthodontic organic impressions

    • +18% YoY increase in pediatric organic clicks

    • +81.25% increase in organic traffic for AlgoRx

    • Improved top 10 keyword rankings across multiple state markets

    • Geo-targeted service and specialty pages

    • Metadata automation via CMS templates

    • Structured internal linking by location

    • Conversion-driven keyword mapping

Technical SEO

Overview

When managing over 28 unique websites, crawlability, site speed, and indexation can become major roadblocks. At Kids Dental Brands, I conducted a full technical SEO audit across our portfolio, resolving foundational issues that were limiting performance and scale.

    • Improve crawlability and indexability across 28 websites

    • Reduce technical errors flagged in Google Search Console

    • Boost Core Web Vitals performance and mobile experience

    • Increase control over duplicate content and redirects

    • Migrated 28 websites to a consolidated, search-friendly framework

    • Built XML sitemaps and submitted through Search Console and Bing Webmaster Tools

    • Audited and resolved 404 errors, broken links, and redirect chains

    • Improved Core Web Vitals scores through image compression, lazy loading, and code cleanup

    • Implemented canonical tags to resolve duplication issues

    • Increased indexed pages across pediatric and ortho properties

    • Significant lift in page speed scores across all brands

    • Reduced crawl errors by 80%

    • Improved ranking consistency for multi-location content

    • Search Console error resolution and ongoing monitoring

    • CMS-level crawl optimization

    • Lazy loading and mobile speed improvements

    • Structured sitemap and canonicalization framework

Off-Page SEO & Local Listings

Overview

At Rainbow Child Care Center, I inherited 150+ locations with fragmented and inconsistent local profiles. I led the local SEO optimization effort across platforms like Google, Bing, Apple Maps, Yelp, and Facebook—ensuring every center had up-to-date and verified listings. I also launched a pilot review generation program using BirdEye across 50 offices.

    • Eliminate inaccurate, duplicate, or incomplete business listings

    • Improve visibility in local pack results for "near me" and geo-based searches

    • Drive more Google reviews from families and caregivers

    • Build consistency across all online directory platforms

    • Audited listings across Google, Yelp, Apple, Bing, Facebook, Uber, and more

    • Claimed and optimized 150+ listings with consistent NAP and branding

    • Partnered with BirdEye to launch a review automation pilot in 50 offices

    • Trained office staff on best practices for review requests and local engagement

    • Monitored performance and generated monthly reports

    • 700+ new Google reviews generated in 6 months across 50 pilot offices

    • 95% reduction in duplicate or unverified listings

    • Improved Google local pack ranking for all participating locations

    • Maintained 4.7+ star average rating network-wide

    • BirdEye listings integration and review automation

    • Full NAP cleanup and listing consistency checks

    • Local schema markup implementation

    • Reputation management reporting for field teams

Let’s Work Together

I collaborate with businesses that are ready to scale. Whether you’re building from the ground up or optimizing what’s already working, let’s talk about how I can help you grow.

Contact Me